食品伙伴網(wǎng)訊 據(jù)外媒報道,澳大利亞知名谷物早餐品牌Weet-Bix決定從11月中旬起在中國市場改用Nutri-Brex的名字,以與中國同類產(chǎn)品Weet-a-Bix區(qū)分。
據(jù)報道,Sanitarium集團所屬Weet-Bix改名不利于中國代購人員,因為代購者從澳大利亞超市購買的該產(chǎn)品仍用的是Weet-Bix的名字。
自打中國熱播電視劇播放女主角吃Weet-Bix當早餐,Weet-Bix的銷量開始在中國市場增長。
部分原文報道如下:
The Weet-Bix brand of breakfast cereal is getting the chop in China and will be re-badged as Nutri-Brex as owner Sanitarium takes a punt that a sharp spike in sales driven by the same “clean and green” demand for Australian vitamins will continue to accelerate.
The re-badge will begin in mid-November and has been prompted by potential trademark issues as it seeks to differentiate Weet-bix from a close competitor, Weet-a-Bix, which is owned by Chinese state-controlled firm Bright Foods. But it poses a dilemma for the thousands of daigou shoppers who buy up vast quantities of Weet-bix in Australian supermarkets and sell them online in China.
原文鏈接:http://www.afr.com/business/retail/fmcg/weetbix-rebadge-for-china-poses-dilemma-for-suitcase-trade-20161017-gs4iv9