食品伙伴網(wǎng)訊 據(jù)外媒報(bào)道,星巴克(Starbucks)已經(jīng)停止在咖啡杯上寫字鼓勵(lì)討論種族議題的活動(dòng),因?yàn)樵S多人抱持懷疑態(tài)度,而且覺得很諷刺。
星巴克老板舒茲(Howard Schultz)表示,“種族團(tuán)結(jié)”(Race Together)活動(dòng)已于22日結(jié)束,它“只是啟動(dòng)更廣泛和更長(zhǎng)期對(duì)話的媒介而已”。舒茲上周指示店員在咖啡杯上寫上“種族團(tuán)結(jié)”的標(biāo)語,來開啟種族議題討論。
星巴克全球溝通部資深副總裁杜布羅瓦(Corey duBrowa)表示,他收到如潮水般涌來的負(fù)面評(píng)論,因此暫時(shí)關(guān)閉推特帳號(hào)。許多人認(rèn)為這個(gè)活動(dòng)只是個(gè)宣傳噱頭。
部分原文報(bào)道如下:
Twitter has ruthlessly mocked Starbucks campaign for the company's new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
One user tweeted, 'I don't have time to explain 400 years of oppression to you & still make my train', while another pointed out, 'y'all realize there are no coloured hands in the press photos right'.
A third speculated, 'maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun'.